Students participating in TITANIAM are elite senior marketing students at California State University, Fullerton, enrolled in the Marketing Capstone course, a graduation requirement within the Department of Marketing.

Across the TITANIAM program, approximately 500 senior marketing students participate in consultative projects. Each client engagement typically includes approximately 30 students working on one client challenge, organized into teams of 5–6 students. This structure gives industry partners the benefit of multiple student teams analyzing the same business problem from different angles.

Students bring training in marketing strategy, consumer behavior, market research, multicultural marketing, brand positioning, digital marketing, customer analysis, and professional communication. As graduating seniors, they are preparing to enter the workforce and are motivated to produce high-quality work that demonstrates their readiness for marketing, insights, strategy, and business roles.

CSU Fullerton’s highly diverse student body also gives partners access to emerging talent with lived experience, cultural fluency, and strong connections to Southern California’s multicultural marketplace.

Through TITANIAM industry consulting projects, students will: 

• Apply marketing, consumer behavior, and market research concepts to real organizational challenges
 • Develop practical experience conducting consumer, market, competitive, and cultural analysis
 • Strengthen their ability to translate research findings into strategic recommendations
 • Build professional communication, client engagement, presentation, and consulting skills
 • Gain exposure to real companies, agencies, nonprofits, and industry professionals
 • Practice using marketplace data, consumer insight, and cultural intelligence to inform strategy
 • Understand how marketing decisions connect to growth, positioning, brand equity, and customer engagement
 • Produce resume-ready experience that supports internship, job, and career development outcomes

TITANIAM is an industry-engagement and career-development platform within the Department of Marketing at California State University, Fullerton. Founded and directed by Dr. Jake Beniflah, TITANIAM connects companies with diverse, emerging talent through applied consulting projects, consumer research, marketing strategy, professional-development programs, executive masterclasses, and industry summits.

Through this consulting format, participating organizations work with faculty-led student teams from the Marketing Capstone course, a graduation requirement for senior marketing students. Each client engagement typically includes approximately 30 students working on one shared client challenge. Students are organized into teams of 5–6, allowing the client to receive multiple perspectives, research approaches, strategic ideas, and recommendation pathways from the same engagement.

Projects may focus on consumer insights, market research, brand positioning, multicultural marketing, customer journeys, CRM and lifecycle marketing, content strategy, new product development, go-to-market planning, or broader growth strategy.

Industry partners provide a defined business challenge, relevant context, and non-confidential background materials. Student teams, supported by faculty guidance, conduct research, analyze market and consumer dynamics, and develop practical recommendations that can support business decision-making.

TITANIAM is designed to give students meaningful professional experience while helping companies access fresh marketplace insights, culturally informed strategy, and emerging marketing talent.

Partnering with TITANIAM gives organizations access to faculty-led student consulting teams that can provide research-driven, culturally relevant, and commercially practical insights. 

Industry partners benefit through: 

Consumer Insights & Market Intelligence
Student teams can help investigate consumer needs, behaviors, preferences, cultural dynamics, and market trends that inform strategic decisions. 

Multicultural & Diverse Market Perspective
CSU Fullerton’s diverse student body gives organizations access to emerging talent with lived experience and cultural fluency that can strengthen marketing, messaging, and consumer understanding. 

Brand, Growth & Positioning Support
Projects may help organizations evaluate brand positioning, customer journeys, go-to-market strategy, messaging, segmentation, content strategy, or growth opportunities. 

Research-Driven Recommendations
Teams develop practical recommendations grounded in research, analysis, and faculty guidance. 

Talent Pipeline Development
Companies can engage directly with emerging marketing professionals and identify students with strong potential for internships, entry-level roles, project work, or future hiring. 

Faculty-Led Quality Control
TITANIAM combines senior-level consulting expertise with faculty-led student teams, helping organizations obtain fresh marketplace insights while contributing to student professional development. 

Employer Brand & Community Impact
Partners demonstrate commitment to workforce development, economic mobility, inclusive opportunity, and the professional advancement of CSUF students.

Multiple Perspectives on One Business Challenge
Each client engagement typically includes approximately 30 senior marketing students working in teams of 5–6 on the same project. This gives organizations multiple independent analyses, ideas, and recommendation pathways, creating a richer set of insights than a traditional single-team consulting project.

Participating organizations should be prepared to: 

• Provide a clearly defined marketing, consumer insights, brand, growth, or research challenge
 • Designate a primary point of contact for the student team and faculty lead
 • Participate in an initial kickoff meeting to introduce the organization, project context, target audience, and desired outcomes
 • Share relevant non-confidential background materials, customer context, brand assets, research, or business information when appropriate
 • Be available for periodic check-ins or feedback during the project
 • Support student learning through professional guidance, context, and constructive input
 • Attend final presentations or review final deliverables when possible
 • Scope the project so it is meaningful, practical, and achievable within the September to December engagement window 

Projects should not require access to highly confidential data, production systems, regulated customer information, or proprietary information that cannot be safely shared with student teams.