TITANIAM Industry Consulting Project (Fall 2026)
California State University, Fullerton
TITANIAM Industry Consulting Project (Fall 2026)
09/07/2026 to 12/04/2026
Jake BeniflahCollaboration Overview
About Students
Students participating in TITANIAM are elite senior marketing students at California State University, Fullerton, enrolled in the Marketing Capstone course, a graduation requirement within the Department of Marketing.
Across the TITANIAM program, approximately 500 senior marketing students participate in consultative projects. Each client engagement typically includes approximately 30 students working on one client challenge, organized into teams of 5–6 students. This structure gives industry partners the benefit of multiple student teams analyzing the same business problem from different angles.
Students bring training in marketing strategy, consumer behavior, market research, multicultural marketing, brand positioning, digital marketing, customer analysis, and professional communication. As graduating seniors, they are preparing to enter the workforce and are motivated to produce high-quality work that demonstrates their readiness for marketing, insights, strategy, and business roles.
CSU Fullerton’s highly diverse student body also gives partners access to emerging talent with lived experience, cultural fluency, and strong connections to Southern California’s multicultural marketplace.
About Program Goals
Through TITANIAM industry consulting projects, students will:
• Apply marketing, consumer behavior, and market research concepts to real organizational challenges
• Develop practical experience conducting consumer, market, competitive, and cultural analysis
• Strengthen their ability to translate research findings into strategic recommendations
• Build professional communication, client engagement, presentation, and consulting skills
• Gain exposure to real companies, agencies, nonprofits, and industry professionals
• Practice using marketplace data, consumer insight, and cultural intelligence to inform strategy
• Understand how marketing decisions connect to growth, positioning, brand equity, and customer engagement
• Produce resume-ready experience that supports internship, job, and career development outcomes
• Develop practical experience conducting consumer, market, competitive, and cultural analysis
• Strengthen their ability to translate research findings into strategic recommendations
• Build professional communication, client engagement, presentation, and consulting skills
• Gain exposure to real companies, agencies, nonprofits, and industry professionals
• Practice using marketplace data, consumer insight, and cultural intelligence to inform strategy
• Understand how marketing decisions connect to growth, positioning, brand equity, and customer engagement
• Produce resume-ready experience that supports internship, job, and career development outcomes
About the Collaboration Format
TITANIAM is an industry-engagement and career-development platform within the Department of Marketing at California State University, Fullerton. Founded and directed by Dr. Jake Beniflah, TITANIAM connects companies with diverse, emerging talent through applied consulting projects, consumer research, marketing strategy, professional-development programs, executive masterclasses, and industry summits.
Through this consulting format, participating organizations work with faculty-led student teams from the Marketing Capstone course, a graduation requirement for senior marketing students. Each client engagement typically includes approximately 30 students working on one shared client challenge. Students are organized into teams of 5–6, allowing the client to receive multiple perspectives, research approaches, strategic ideas, and recommendation pathways from the same engagement.
Projects may focus on consumer insights, market research, brand positioning, multicultural marketing, customer journeys, CRM and lifecycle marketing, content strategy, new product development, go-to-market planning, or broader growth strategy.
Industry partners provide a defined business challenge, relevant context, and non-confidential background materials. Student teams, supported by faculty guidance, conduct research, analyze market and consumer dynamics, and develop practical recommendations that can support business decision-making.
TITANIAM is designed to give students meaningful professional experience while helping companies access fresh marketplace insights, culturally informed strategy, and emerging marketing talent.
Benefits for Industry Partners
Partnering with TITANIAM gives organizations access to faculty-led student consulting teams that can provide research-driven, culturally relevant, and commercially practical insights.
Industry partners benefit through:
Consumer Insights & Market Intelligence
Student teams can help investigate consumer needs, behaviors, preferences, cultural dynamics, and market trends that inform strategic decisions.
Student teams can help investigate consumer needs, behaviors, preferences, cultural dynamics, and market trends that inform strategic decisions.
Multicultural & Diverse Market Perspective
CSU Fullerton’s diverse student body gives organizations access to emerging talent with lived experience and cultural fluency that can strengthen marketing, messaging, and consumer understanding.
CSU Fullerton’s diverse student body gives organizations access to emerging talent with lived experience and cultural fluency that can strengthen marketing, messaging, and consumer understanding.
Brand, Growth & Positioning Support
Projects may help organizations evaluate brand positioning, customer journeys, go-to-market strategy, messaging, segmentation, content strategy, or growth opportunities.
Projects may help organizations evaluate brand positioning, customer journeys, go-to-market strategy, messaging, segmentation, content strategy, or growth opportunities.
Research-Driven Recommendations
Teams develop practical recommendations grounded in research, analysis, and faculty guidance.
Teams develop practical recommendations grounded in research, analysis, and faculty guidance.
Talent Pipeline Development
Companies can engage directly with emerging marketing professionals and identify students with strong potential for internships, entry-level roles, project work, or future hiring.
Companies can engage directly with emerging marketing professionals and identify students with strong potential for internships, entry-level roles, project work, or future hiring.
Faculty-Led Quality Control
TITANIAM combines senior-level consulting expertise with faculty-led student teams, helping organizations obtain fresh marketplace insights while contributing to student professional development.
TITANIAM combines senior-level consulting expertise with faculty-led student teams, helping organizations obtain fresh marketplace insights while contributing to student professional development.
Employer Brand & Community Impact
Partners demonstrate commitment to workforce development, economic mobility, inclusive opportunity, and the professional advancement of CSUF students.
Multiple Perspectives on One Business Challenge
Each client engagement typically includes approximately 30 senior marketing students working in teams of 5–6 on the same project. This gives organizations multiple independent analyses, ideas, and recommendation pathways, creating a richer set of insights than a traditional single-team consulting project.
Partners demonstrate commitment to workforce development, economic mobility, inclusive opportunity, and the professional advancement of CSUF students.
Multiple Perspectives on One Business Challenge
Each client engagement typically includes approximately 30 senior marketing students working in teams of 5–6 on the same project. This gives organizations multiple independent analyses, ideas, and recommendation pathways, creating a richer set of insights than a traditional single-team consulting project.
Program Details
Students Include: Bachelor Degree
Students Enrolled: Students Enrolled
Program Duration: 12 weeks
Program Launch Date: 09/07/26
Program End Date: 12/04/26
Student Commitment: 8-13 Hours hrs/week
Course Format: Live Client Consulting Project, Single Client Multiple Teams, Multiple Projects Multiple Teams
Modality: Fully Remote
# of Projects: 10
View All Program DetailsProject Requirements
| Industry Partner Requirements | |
|---|---|
| Project Topics | Corporate Social Responsibility Customer Service & Account Management Data Management Growth Strategy Marketing PR & Communications Product Design & Development Reporting, Financial Planning & Analysis Research, Analysis, Evaluation Sales & Business Development Strategic Planning Training & Development |
| Location Preferences |
Located Anywhere |
| Compensation |
|
| Sponsorship |
Sponsorship Requested (Mandatory): |
| Other Requirements | Participating organizations should be prepared to: • Provide a clearly defined marketing, consumer insights, brand, growth, or research challenge • Designate a primary point of contact for the student team and faculty lead • Participate in an initial kickoff meeting to introduce the organization, project context, target audience, and desired outcomes • Share relevant non-confidential background materials, customer context, brand assets, research, or business information when appropriate • Be available for periodic check-ins or feedback during the project • Support student learning through professional guidance, context, and constructive input • Attend final presentations or review final deliverables when possible • Scope the project so it is meaningful, practical, and achievable within the September to December engagement window Projects should not require access to highly confidential data, production systems, regulated customer information, or proprietary information that cannot be safely shared with student teams.
|
| Project Management Time Commitment | 1 Hour per week |
| Interested Industries | Aerospace & Defense Agriculture & Farming Arts & Recreation Biotech & Pharmaceuticals Computers & Hardware Construction, Repair & Maitenance Consulting & Professional Services Consumer Products & Services Education & Ed-Tech Energy & Utilities Fashion & Apparel Finance & Investment Food & Beverage Government Health Care & Life Sciences Insurance Manufacturing & Industrial Media, Publishing & Content Natural Resources Non-Profit & Social Impact Public Works Real Estate Restaurants, Hospitality & Food Service Retail & E-Commerce Semiconductor Software, AI & Data Sports & Entertainment Sustainability & Climate Telecommunications Transportation & Logistics Travel & Tourism |
Skills & Expertise
Brand Positioning Business Development Research Client Engagement Competitive Analysis Consumer Behavior Analysis Consumer Insights Content Strategy CRM Strategy Cultural Intelligence Customer Journey Mapping Customer Segmentation Data Interpretation Go-To-Market Strategy Growth Strategy Lifecycle Marketing Market Research Marketing Strategy Multicultural Marketing New Product Development Presentation Design Professional Communication Qualitative Research Quantitative Research Report Writing Strategic Recommendation Development Survey Design Team Collaboration| Key Program Dates | Due Date |
|---|---|
|
Request for Proposal published
Collaboration request published. Industry Partners may express interest in participating.
|
Jul 28 2026, 04:57 PM UTC |
|
Interview
Educators will begin interviewing interested Industry Partners to discuss project ideas.
|
Aug 01 2026, 04:57 PM UTC |
|
Proposal Application Deadline
Final date for Industry Partners to express interest in participating.
|
Aug 25 2026, 04:57 PM UTC |
|
Finalize Project Charter
Educators and Industry Partners finalize project charters, legal documents, and background materials.
|
Aug 29 2026, 04:57 PM UTC |
|
Official Program Launch
We’ll find a time on this day for you to meet with the students to kick off your project.
|
Sep 07 2026 |
|
Official Program End
We’ll find a time on this day for you to meet with the students to wrap up your project.
|
Dec 04 2026 |
* We’ve got some inspirational project ideas below! These are related project topics that you can mix and match the components for the best cross-functional project experience possible.
Corporate Social Responsibility
Customer Service & Account Management
Data Management
Growth Strategy
Marketing
PR & Communications
Product Design & Development
Reporting, Financial Planning & Analysis
Research, Analysis, Evaluation
Sales & Business Development
Strategic Planning
Training & Development
| Program Overview | ||
|---|---|---|
| Program Title | TITANIAM Industry Consulting Project (Fall 2026) | |
| Organization | California State University, Fullerton | |
| # of Students Enrolled |
0
|
|
| # of Projects Running |
2 Project/s Added (of 10 Projects Expected)
|
|
|
Program Timeline Project Duration |
Start Date: 09/07/26 End Date: 12/04/26 3 months |
|
| Collaboration Overview | ||
|---|---|---|
| About Students |
Students participating in TITANIAM are elite senior marketing students at California State University, Fullerton, enrolled in the Marketing Capstone course, a graduation requirement within the Department of Marketing. Across the TITANIAM program, approximately 500 senior marketing students participate in consultative projects. Each client engagement typically includes approximately 30 students working on one client challenge, organized into teams of 5–6 students. This structure gives industry partners the benefit of multiple student teams analyzing the same business problem from different angles. Students bring training in marketing strategy, consumer behavior, market research, multicultural marketing, brand positioning, digital marketing, customer analysis, and professional communication. As graduating seniors, they are preparing to enter the workforce and are motivated to produce high-quality work that demonstrates their readiness for marketing, insights, strategy, and business roles. CSU Fullerton’s highly diverse student body also gives partners access to emerging talent with lived experience, cultural fluency, and strong connections to Southern California’s multicultural marketplace.
Student Level: Bachelor Degree Student Time Commitment: Full Time Team Structure: 3 - 5 |
|
| Program Goals | Through TITANIAM industry consulting projects, students will: • Apply marketing, consumer behavior, and market research concepts to real organizational challenges
• Develop practical experience conducting consumer, market, competitive, and cultural analysis • Strengthen their ability to translate research findings into strategic recommendations • Build professional communication, client engagement, presentation, and consulting skills • Gain exposure to real companies, agencies, nonprofits, and industry professionals • Practice using marketplace data, consumer insight, and cultural intelligence to inform strategy • Understand how marketing decisions connect to growth, positioning, brand equity, and customer engagement • Produce resume-ready experience that supports internship, job, and career development outcomes |
|
| Format Structure |
Multiple Projects Multiple Teams |
|
| Format Title | Live Client Consulting Project, Single Client Multiple Teams | |
| Format Description | TITANIAM is an industry-engagement and career-development platform within the Department of Marketing at California State University, Fullerton. Founded and directed by Dr. Jake Beniflah, TITANIAM connects companies with diverse, emerging talent through applied consulting projects, consumer research, marketing strategy, professional-development programs, executive masterclasses, and industry summits. Through this consulting format, participating organizations work with faculty-led student teams from the Marketing Capstone course, a graduation requirement for senior marketing students. Each client engagement typically includes approximately 30 students working on one shared client challenge. Students are organized into teams of 5–6, allowing the client to receive multiple perspectives, research approaches, strategic ideas, and recommendation pathways from the same engagement. Projects may focus on consumer insights, market research, brand positioning, multicultural marketing, customer journeys, CRM and lifecycle marketing, content strategy, new product development, go-to-market planning, or broader growth strategy. Industry partners provide a defined business challenge, relevant context, and non-confidential background materials. Student teams, supported by faculty guidance, conduct research, analyze market and consumer dynamics, and develop practical recommendations that can support business decision-making. TITANIAM is designed to give students meaningful professional experience while helping companies access fresh marketplace insights, culturally informed strategy, and emerging marketing talent.
|
|
| Benefits For Industry Partners | Partnering with TITANIAM gives organizations access to faculty-led student consulting teams that can provide research-driven, culturally relevant, and commercially practical insights. Industry partners benefit through:
Consumer Insights & Market Intelligence Student teams can help investigate consumer needs, behaviors, preferences, cultural dynamics, and market trends that inform strategic decisions.
Multicultural & Diverse Market Perspective CSU Fullerton’s diverse student body gives organizations access to emerging talent with lived experience and cultural fluency that can strengthen marketing, messaging, and consumer understanding.
Brand, Growth & Positioning Support Projects may help organizations evaluate brand positioning, customer journeys, go-to-market strategy, messaging, segmentation, content strategy, or growth opportunities.
Research-Driven Recommendations Teams develop practical recommendations grounded in research, analysis, and faculty guidance.
Talent Pipeline Development Companies can engage directly with emerging marketing professionals and identify students with strong potential for internships, entry-level roles, project work, or future hiring.
Faculty-Led Quality Control TITANIAM combines senior-level consulting expertise with faculty-led student teams, helping organizations obtain fresh marketplace insights while contributing to student professional development.
Employer Brand & Community Impact
Partners demonstrate commitment to workforce development, economic mobility, inclusive opportunity, and the professional advancement of CSUF students. Multiple Perspectives on One Business Challenge Each client engagement typically includes approximately 30 senior marketing students working in teams of 5–6 on the same project. This gives organizations multiple independent analyses, ideas, and recommendation pathways, creating a richer set of insights than a traditional single-team consulting project. |
|
| Project Modality | Fully Remote | |
| Industry Partner Requirements to Participate | ||
|---|---|---|
| Project Topics | Corporate Social Responsibility Customer Service & Account Management Data Management Growth Strategy Marketing PR & Communications Product Design & Development Reporting, Financial Planning & Analysis Research, Analysis, Evaluation Sales & Business Development Strategic Planning Training & Development | |
| Target Industries | Aerospace & Defense Agriculture & Farming Arts & Recreation Biotech & Pharmaceuticals Computers & Hardware Construction, Repair & Maitenance Consulting & Professional Services Consumer Products & Services Education & Ed-Tech Energy & Utilities Fashion & Apparel Finance & Investment Food & Beverage Government Health Care & Life Sciences Insurance Manufacturing & Industrial Media, Publishing & Content Natural Resources Non-Profit & Social Impact Public Works Real Estate Restaurants, Hospitality & Food Service Retail & E-Commerce Semiconductor Software, AI & Data Sports & Entertainment Sustainability & Climate Telecommunications Transportation & Logistics Travel & Tourism | |
| Skills & Expertise | Brand Positioning Business Development Research Client Engagement Competitive Analysis Consumer Behavior Analysis Consumer Insights Content Strategy CRM Strategy Cultural Intelligence Customer Journey Mapping Customer Segmentation Data Interpretation Go-To-Market Strategy Growth Strategy Lifecycle Marketing Market Research Marketing Strategy Multicultural Marketing New Product Development Presentation Design Professional Communication Qualitative Research Quantitative Research Report Writing Strategic Recommendation Development Survey Design Team Collaboration | |
| Location Information & Preferences |
Located Anywhere |
|
| Sponsorship |
Sponsorship Requested (Mandatory): |
|
| Compensation |
No Compensation Required |
|
| Other Requirements | Participating organizations should be prepared to: • Provide a clearly defined marketing, consumer insights, brand, growth, or research challenge • Designate a primary point of contact for the student team and faculty lead • Participate in an initial kickoff meeting to introduce the organization, project context, target audience, and desired outcomes • Share relevant non-confidential background materials, customer context, brand assets, research, or business information when appropriate • Be available for periodic check-ins or feedback during the project • Support student learning through professional guidance, context, and constructive input • Attend final presentations or review final deliverables when possible • Scope the project so it is meaningful, practical, and achievable within the September to December engagement window Projects should not require access to highly confidential data, production systems, regulated customer information, or proprietary information that cannot be safely shared with student teams.
|
|
| Expected Time Commitment For Project Managers | 1 Hour per week | |
| Key Program Dates | Due Date |
|---|---|
|
Request for Proposal published
Collaboration request published. Industry Partners may express interest in participating.
|
Jul 28 2026, 04:57 PM UTC |
|
Interview
Educators will begin interviewing interested Industry Partners to discuss project ideas.
|
Aug 01 2026, 04:57 PM UTC |
|
Proposal Application Deadline
Final date for Industry Partners to express interest in participating.
|
Aug 25 2026, 04:57 PM UTC |
|
Finalize Project Charter
Educators and Industry Partners finalize project charters, legal documents, and background materials.
|
Aug 29 2026, 04:57 PM UTC |
|
Official Program Launch
We’ll find a time on this day for you to meet with the students to kick off your project.
|
Sep 07 2026 |
|
Official Program End
We’ll find a time on this day for you to meet with the students to wrap up your project.
|
Dec 04 2026 |
Michelle Williams
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Peter Menaker
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Jake Beniflah
View ProfileResources
| Links & Documents |
|---|
| Guidelines for Protecting the Brand 4 19 23 pdf |
| Investor Deck pdf |
| Brand book pdf |
| Learn More About TITANIUM |
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